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PPC advertising campaigns drain budgets quickly when you fail to calculate cost-per-click math beforehand.
Bidding on competitive keywords without calculating conversion requirements leads to negative return on ad spend. The FullSEOTech CPC calculator helps you estimate campaign costs, click volumes and profit margins before launching Google Ads campaigns.
Here is how to use FullSEOTech to plan profitable advertising campaigns.
Cost-per-click is an advertising pricing model where advertisers pay your fee every time your user clicks their ad link.
Search engines determine actual CPC prices through real-time auctions that evaluate bid amounts and ad quality scores.
Competitive industries like legal services or insurance often see CPC prices exceeding $50 per click.
Calculating your maximum allowable CPC prevents you from overbidding on competitive keywords that cannot yield profit.
FullSEOTech helps you determine the exact CPC threshold your business can afford while maintaining healthy profit margins.
FullSEOTech uses standard digital marketing formulas to project campaign performance.
The tool calculates total clicks by dividing your total ad budget by your estimated average CPC.
The formula for projected clicks divides total budget by average CPC.
It calculates projected conversion volume by multiplying total clicks by your estimated landing page conversion rate.
It calculates projected revenue by multiplying conversion volume by your average order value.
Finally, it calculates Return on Ad Spend by dividing projected revenue by total ad spend.
Calculating campaign projections with FullSEOTech requires entering 4 basic parameters.
Enter your total monthly advertising budget into the first field.
Type in your estimated average CPC for your target keyword list.
Enter your expected landing page conversion rate percentage and average order value dollar amount.
FullSEOTech runs full requred formulas instantly and displays you, your projected clicks, total conversions, acquisition costs and expected ROAS at the screen.
Use these numbers to adjust your bidding strategy before launching live campaigns.
Planning your ad spend with FullSEOTech improves campaign profitability and prevents wasted budget.
Here are 4 practical ways to use FullSEOTech during campaign setup.
1. Setting realistic monthly ad budgets
Determine how much ad budget you need to generate your meaningful volume of leads or sales based on industry CPC averages.
2. Evaluating new keyword opportunities
Calculate whether your high-cost search term can generate profit based on your current product margins and conversion rates.
3. Setting target landing page conversion goals
Determine the exact landing page conversion rate required to make your high-CPC keyword campaign profitable.
4. Auditing agency ad spend projections
Verify your total traffic and total revenue projections provided by our external marketing agencies before approving your spend commitments.
